Farmers® Agent Digital Advertising Program
Drive more leads and increase your local awareness through digital ads on Google and Facebook.When done the right way, digital ads are perhaps the fastest and easiest way to drive growth, improve reach, and increase local awareness.
Get Started TodayProgram Overview
This program includes your choice of Google Search, Google Display or Facebook (Meta) Ads. Campaigns are available for Auto or Home insurance. Plus, you’ll be eligible to run on select Farmers® brand keywords.
Mix and match these digital packages, which are eligible for Cost Share and folio billing. Contact Agency Growth Support for complete details.
Google Paid Search: Reach users in your local market when they are actively searching for auto or home insurance using relevant keywords such as “auto insurance quote” or “home insurance agent near me.”
Also includes access to brand keywords such as “Farmers Insurance Agency.”
Click Here to View Ad Preview
Google Display: Grow awareness with image ads on the Google Display Network to capture users as they browse thousands of websites.1
Click Here to View Ad Preview
Facebook Ads: Display image ads on the Facebook Newsfeed through demographic, geographic and interest targeting.
Click Here to View Ad Preview
Reporting & Communication: Each campaign includes monthly reporting with detailed metrics to understand where your dollars are spent and how users are interacting with your website, including a kick-off call to go over results.
Packages
Package A
- $750/mo.; $350 DOM Management + $400 Ad Spend
- Campaign Type: Google Paid Search, Google Display, or Facebook
- Includes: 1 campaign type, 1 line of business campaign; monthly reporting
Package B
- $1,250/mo.; $350 DOM Management + $900 Ad Spend
- Campaign Type: Google Paid Search, Google Display, or Facebook
- Includes: 1 campaign type, 1 line of business campaign; monthly reporting
Package C
- $1,750/mo.; $350 DOM Management + $1,400 Ad Spend
- Campaign Type: Google Paid Search, Google Display, or Facebook
- Includes: 1 campaign type, 1 line of business campaign; monthly reporting
Package D
- $2,250/mo.; $350 DOM Management + $1,900 Ad Spend
- Campaign Type: Google Paid Search, Google Display, or Facebook
- Includes: 1 campaign type, 1 line of business campaign; monthly reporting
All packages start with a 2-week campaign creation process with a kick-off call for a cost of $250. The monthly packages each require a 3-month minimum commitment. Any package changes can only be done at the end of a 3-month period. Sharing Facebook page rights with DOM is required to launch Facebook Ads.
Program Benefits
- Developed with Farmers: This is a supplementary program to national and AGP packages to help strengthen your agency’s local brand awareness.
- Search Bidding on “Farmers”: A program that allows you to participate in Paid Search with the “Farmers” keywords.
- Leads are Agent Exclusive: All traffic and leads will be directed to your exclusive landing page. No sharing or distribution of leads. All leads are yours.
- Monthly Campaign Reporting: Campaign insights and reporting is included. Performance reports will be emailed monthly.
Program Fact!
This program is in addition to the Agency Growth Program packages and is designed to run in conjunction with that program. All traffic leads generated are driven directly to the participating agent. If you purchase a Digital Advertising package, you can expect to receive additional online impressions, landing page traffic, and leads.
Get Started
- Enroll in the program(s) of your choice. If you have questions about which program is right for you, please email us at farmers@directom.com.
- Please schedule a quick 15 minute Zoom call to confirm the details of your campaign. If selecting Google Display or Facebook, you’ll select your image ads through the ad builder and send them directly to DOM.
- Your campaign(s) will be created and launched. The monthly packages each require a 3-month minimum commitment.
- Campaigns are monitored and optimized by Direct Online Marketing with monthly reports sent directly to your inbox after the first 30 days.
Drive more leads and increase your local awareness through digital ads on Google and Facebook.
